A quick process video showcasing the steps taken to develop the final product.

“The world’s best-selling spirit.”

An advertisement dedicated to Korea’s top beloved alcohol, soju!
Focusing on the strawberry flavor of jinro’s soju line, I aimed to capture the drink’s refreshing, fruity taste and vibes through a playful composition and bright palette.

My goal was also to recreate the aesthetics of other soju advertisements and posters to develop an ad that would seamlessly blend into other existing campaigns.

TOOLS USED: Autodesk Maya w/ Arnold Render, post-processed in Adobe Photoshop & After Effects